We support our clients in current and ongoing development and implementation of strategic and operational corporate decisions in the fields of product and performance policy, brand and image positioning, customer and staff satisfaction, communications, sales and marketing.

Qualitest offers the following services in the context of consumer, expert and business-to-business surveys:

  • Attitudinal, behavioural and motivational research
  • Current and ongoing development of products and services
  • Communications research
  • Media research (incl. outdoor, cinema advertising)
  • Image studies
  • Customer satisfaction measurements
  • Mystery research
  • Trade fair surveys
  • Staff surveys


Qualitest stands for methodical variety.

We resort to the entire range of market research methods available. Depending on the research question we can employ both quantitative surveys as well as qualitative methods. The starting point here is a briefing with the client to jointly evaluate and focus on the problem at hand.

Qualitative research methods:

  • Creative workshops
  • Focus groups
  • Advisory boards
  • In-depth interviews
  • Discussions with experts
  • Ethnographic research

Quantitative research methods:

  • Telephone interviews
  • Personal interviews
  • Written interviews
  • Mystery research
    (test visits, purchases, calls)
  • Online surveys


Apart from conventional methods, we are exclusively offering innovative or self-developed tools. The tools have been proven effective in practice and we are continuously developing them:

  • IAM (Implicit Activation Measurement): Implicit brand value activation and advertising mapping.
  • Shoppermetrics: Shopper Analysis through emotion-tracking, observation and interviewing.
  • motype: Motivational segmentation in order to better understand need states and behaviour.
  • QualiDoc: Representative online omnibus survey for general practitioners and internists..
  • PZ-Benchmark: Instrument for assessment of patient satisfaction.