The people behind the
HUMAN UNDERSTANDING COMPANY
Our team brings together diverse backgrounds, disciplines, and perspectives. What unites us is a thirst for knowledge. We want to understand people. This gives rise to new insights that inform every observation, analysis, and decision.
«You don’t recognize a good groove by the notes, but by the interplay. Just as individual answers don’t provide insight—only the pattern behind them does.»
Dr. Alexander M. Lorenz
Social Psychologist and Communication Scientist
Owner, Managing Director & Senior Researcher
In market and social research since 1991
«I like things with a certain complexity: books, Bach, and Burgundy wine. As well as interviews that reveal more than stereotypical superficialities.»
Bruno Zgraggen
Psychologist and Communication Scientist
Senior Researcher
In market and social research since 2007
«In martial arts, I read movements before they happen. Here we call that instinct; in market research, we call it insight.»
Dr. Larissa Dahinden
Social Psychologist
Researcher
In market and social research since 2018
«When kitesurfing, I ride invisible forces like pull, wind, and current. Invisible forces also operate in the market: What really drives people?»
Beatrice Forster
Master of Arts in Communication Studies and Media Research
Researcher
In market and social research since 2022
«Everyone has needs, stories, and opinions. When someone listens to them, they share them. All over the world.»
Jessica Langer
Master of Arts in Social and Communication Sciences
Researcher
In market and social research since 2019
Tel +41 41 712 12 21
qualitest@qualitestag.ch