Qualitest has specialised in tailored marketing and social research since 1981 and works for a wide range of national and international clients in all industries. As a member of VSMS, the Swiss market and social research association and the European professional association Esomar, we guarantee high quality work that complies with ethical standards.
The Qualitest research team consists of highly qualified experts with many years of experience. We have perhaps a tad more creativity and flexibility and look after all your needs personally from start to finish with plenty of enthusiasm. It is how we give your market research tangible added value.
We can do a lot but not everything! Making quark is not one of our core skills. For these and other situations in which specific expertise is called for, we have access to a network of innovative business associates, each one a specialist with their own unique solutions.
- Attitudinal and behavioural research
- Motivational research
- Communications and advertising research
- Further development of products and services
- Image and customer satisfaction studies
- Staff studies, leadership feedback
Depending on the knowledge objective we choose the appropriate research methodology.
Qualitest offers the entire range of qualitative and quantitative methods.
The Qualitest AG Team
Dr. Alexander M. Lorenz
Owner & General Manager
We focus our attention on the crucial drivers and barriers in human behaviour to ensure enduring decisions are made.
Social Psychologist & Communication Scientist
Since 1991 in Market- and Social Research
Phone: +41 41 712 12 21
There’s something unexpected behind any issue. With our new and creative approach we make the unexpected recognisable and real for our clients!
Since 1987 in Market- and Social Research
Phone: +41 41 712 12 04
Survey findings unearth a variety of attitudes and motives. We decipher the complexity of these findings for our clients
Since 2001 in Market- and Social Research
Phone: +41 41 712 12 22
Nowadays you know a lot but still little specific. With the systematic use of specific methods we focus on the essential insights for our clients.
lic. phil. Psychologe FSP
Since 2010 in Market- and Social Research
Phone: +41 41 712 12 05
We are happy to present some reference projects to you, anonymously in order to keep our client projects confidential.
Qualitest works regularly for all kinds of industries:
Finance (banking and insurance)
Fast moving consumer goods (FMCG)
Media and publishing
Tourism and transport
Associations and institutions
For situations, in which specific expertise is required, we have a network of innovative business associates available, each one of which is a specialist with unique solutions.