We support our clients in current and ongoing development and implementation of strategic and operational corporate decisions in the fields of product and performance policy, brand and image positioning, customer and staff satisfaction, communications, sales and marketing.
Qualitest offers the following services in the context of consumer, expert and business-to-business surveys:
Qualitest stands for methodical variety.
We resort to the entire range of market research methods available. Depending on the research question we can employ both quantitative surveys as well as qualitative methods. The starting point here is a briefing with the client to jointly evaluate and focus on the problem at hand.
Qualitative research methods:
Quantitative research methods:
Apart from conventional methods, we are exclusively offering innovative or self-developed tools. The tools have been proven effective in practice and we are continuously developing them: